Field notes

Insights on web, growth & AI marketing.

Long-form, no fluff. Tactics, post-mortems, and frameworks we actually use with clients in India, the US, UK, and EU.

AI SEO
May 03, 202616 min read
The Complete Guide to AI SEO in 2026 (GEO, AEO & LLMO Explained)
AI search has rewritten SEO. Here's how GEO, AEO, and LLMO actually work in 2026 — and exactly how to optimize your site to be cited by ChatGPT, Perplexity, and Google AI Overviews.
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AI SEO
Apr 22, 202614 min read
How to Get Your Brand Mentioned in ChatGPT, Perplexity & Gemini (2026 Playbook)
Ranking inside an AI answer is the new top-of-funnel. Here's the exact playbook we use to get founders cited inside ChatGPT, Perplexity, and Gemini, what works, what doesn't, and how to measure it.
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AI SEO
Apr 08, 202613 min read
Traditional SEO Is Dead? What AI Search Actually Means for Your Business in 2026
Every other LinkedIn post says SEO is dead. The real story is messier and more useful. Here is what AI search has actually changed, what it has not, and how to rebuild your strategy without setting your traffic on fire.
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AI Tools
Mar 19, 202618 min read
15 AI Tools Every Marketer Should Use in 2026 (Tested, Reviewed, Ranked by Use Case)
We tested 60+ AI marketing tools across content, SEO, ads, analytics, and citation tracking. Here are the 15 that earn their seat in a 2026 stack, what they cost, what they replace, and where each one falls short.
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AI Tools
Mar 02, 202614 min read
How to Build an AI Chatbot for Your Website Without Code (2026 Step-by-Step Guide)
A 2026 walkthrough for non-engineers: pick a no-code platform, train it on your real content, ship it to your site in under two hours, and turn it into a real lead-gen channel without writing a line of code.
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AI Content
Feb 12, 202612 min read
AI vs Human Content: What Actually Ranks on Google (and Inside ChatGPT) in 2026
Pure AI content does not rank. Pure human content is too slow to scale. Here is the hybrid workflow that actually wins on Google and gets cited inside ChatGPT and Perplexity in 2026.
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The Complete Guide to AI SEO in 2026 (GEO, AEO & LLMO Explained)

How to Get Your Brand Mentioned in ChatGPT, Perplexity & Gemini (2026 Playbook)

Traditional SEO Is Dead? What AI Search Actually Means for Your Business in 2026

15 AI Tools Every Marketer Should Use in 2026 (Tested, Reviewed, Ranked by Use Case)

How to Build an AI Chatbot for Your Website Without Code (2026 Step-by-Step Guide)

AI vs Human Content: What Actually Ranks on Google (and Inside ChatGPT) in 2026